IABC/Sacramento Crystal Awards

Come back and visit this page as the new IABC/Sacramento Crystal Awards get closer in Spring, 2009. More information will follow, including date, time and location!

If you’re interested in Crystal sponsorship, volunteer position or entry information, please contact us.

Congratulations to the
2008 Crystal Award Winners!

View photos from this year's ceremony

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CATEGORY 1 – Writing

News Article

  • Crystal: “Cold Cash” - Runyon Saltzman Einhorn

  • Merit: “By The Numbers: Crime Losses Hit All-Time High” - California Farm Bureau Federation

Feature Article

  • Crystal: “ The Peoples’ Marketplace”
    - California Farm Bureau Federation

  • Merit: “On a Clear Day” - Teichert

  • Merit: “Everpure Water Filtration Article” - Merlot Marketing

Editorial/Opinion Writing

  • Crystal: “Colon Cancer Alliance Opinion Editorial”
    - Perry Communications Group

  • Merit: “ I’m With Arnold” - APCO Worldwide

  • Merit: “Mental Health Association in California SB 851 Opinion Editorial” - Perry Communications

Speech (tie)

  • Crystal: “For the Love of the Land”
    - California Farm Bureau Federation

  • Crystal: “The Fire Siege 2007” - Office of the State Fire Marshal

CATEGORY 2 – Publications

Multi-Color Newsletter: Internal

  • Crystal: “InCalPERS – Employee Newsletter” – CalPERS

Multi-Color Newsletter: External

  • Crystal: “City of Elk Grove Community Newsletter”
    – City of Elk Grove

Multi-Color Magazine

  • Crystal: “California Country”
    California Farm Bureau Federation

Annual Report

  • Crystal: “River City Bank Annual Report” - Wallrich Landi

  • Merit: “PRIDE Industries 2007 Annual Report”
    – Runyon Saltzman & Einhorn

  • Merit: “Comprehensive Annual Financial Report Year Ended June 30, 2007”
    – California Public Employees Retirement System

Brochure: Multi-Color

  • Crystal: “What Matters” – CalPERS Office of Public Affairs

  • Merit: “Value of Biologics Ad Campaign”
    – Perry Communications Group

  • Merit: “Report Drunk Drivers. Call 911 Brochure”
    – Ogilvy Public Relations Worldwide

Direct Mail

  • Crystal: “Real Moms, Healthy Kids Direct Mail Piece”
    – Runyon Saltzman & Einhorn

  • Merit: “Partnership for Perscription Assistance California Bus Tour Bilingual Direct Mail Piece”
    – Perry Communications Group

  • Merit: “Sacrament River Cats Direct Mail Piece”
    – Runyon Saltzman & Einhorn

Media Kit

  • Merit: “SMA America Media Kit” - Merlot Marketing

  • Merit: “Systron Donner Automotive Media Kit”- Merlot Marketing

  • Merit: “Tire Safety Week Media Kit”- Ogilvy Public Relations

Special One-Time Publication

  • Crystal: “Eyefinity Sales Kit - Corporate Folder and New Practice Folder and Inserts”
    - Wiley Design Communications Inc.

  • Merit: “REACH Air Medical Services Pediatric Reference Guide” - Perry Communications Group

  • Merit: “La Opinion Diabetes Supplement, Healthy Family, Healthy Community” - Perry Communications Group

CATEGORY 3 – Interactive Media

World Wide Web Site/Home Page

  • Crystal: “Shasta County Public Health – Don’t Buy the Lies Web site” - Runyon Saltzman & Einhorn

  • Merit: “Systron Donner Automotive Web Site” - Merlot Marketing

  • Merit: “Ceronix, Inc.”
    - Drisha Leggitt & Company Communications

Electronic Brochure

  • Merit: “Online Sutter Health Annual Report'” – Sutter Health

CATEGORY 4 – Photography/Illustration

  • Crystal: “PRIDE Industries 2007 Holiday Book'”
    - Runyon Saltzman & Einhorn

  • Merit: “Systron Donner Automotive Facility Photo”
    -  Merlot Marketing

  • Merit: “City of West Sacramento Branding Illustration”
    - Ward Associates

CATEGORY 5 – Audio Visuals PSA’s

Video Program  - Internal or External Audience

  • Crystal: “HMH Builders 50th Anniversary Video'” - Astone/Crocker/Flangan

  • Merit: “Holt Happenings: Employee Orientation Video”
    - Holt of California

  • Merit: “Living the Promise-75 years of CalPERS” - CalPERS

Video Public Service Announcement

  • Crystal: “Champions for Change DVD”
    - Runyon Saltzman & Einhorn

  • Merit: “Spread the Wordm Not the Flu PSA”
    - MMC Communications

  • Merit: “Sacramento Metropolitan Air Quality Management District Spare The Air Campaign “Signs” PSA'”
    - Katz and Associates

Audio Public Service Announcement

  • Merit: “DMV "Game Show" :60 Radio” - Ward Associates

CATEGORY 6 – Print Media Ads

Color: Full Page

  • Crystal: “Perlick Specialty of the House Print Ad”
    - Merlot Marketing

  • Merit: “City of Elk Grove Advertisement Campaign”
    - City of Elk Grove

  • Merit: “WMAs 2007 Tradeshow in Hollywood: "And the
    winner is...”
    - Western Manufactured Housing Communities Association (WMA)

Color: Fractional Page

  • Merit: “We Know Squat” - Wallrich Landi

  • Merit: “Toto, I dont think were in black and white anymore!” - Western Manufactured Housing Communities Association (WMA)

Black and White Series

  • Merit: “Bank of Rio Vista (BRV) Testimonial Ad Campaign”
    - Wiley Design Communications Inc.

CATEGORY 7 – Organizational Identity

Logo

  • Crystal: “Speechwise” – Wallrich Landi

  • Merit: “Quail Valley Ranch” – IN Communications

  • Merit: “City of Elk Grove Branding Campaign”
    – City of Elk Grove

Other

  • Crystal: “Wallace & Hinz Identity Package” – Merlot Marketing

  • Merit: “Merlot Marketing Identity Package” – Merlot Marketing

  • Merit: “Placer County Water Agency Logo”
    – MMC Communications

CATEGORY 8 - Crisis Communication

  • Crystal: “Firestorm Response”
    - California Farm Bureau Federation

  • Merit: “California Travel and Tourism Commission 2007 Southern California Wildfires” – Edelman

CATEGORY 9 – Public Relations Campaign

  • Crystal: “Sacramento-Area” U Food Grill Restaurant Launch” – Drisha Leggitt & Company Communications

  • Merit: “Office of the Patient Advocate Health Care Quality Report Card Launch” – Runyon Saltzman & Einhorn

  • Merit: “Frozen Causeway Classic”
    – Sacramento State University

CATEGORY 10 – Advertising Campaign

  • Crystal: “2007 Holiday DUI Enforcement Campaign”
    - Ogilvy Public Relations Worldwide

  • Merit: “Shasta County Public Health – Don’t Buy the Lies Campaign” - Runyon Saltzman &  Einhorn

  • Merit: “JACO Environmental Pacificorp Advertising Campaign”
    - Runyon Saltzman & Einhorn

CATEGORY 11 – Special Event Promotion

  • Crystal: “McCormick & Schmicks Seafood Restaurant Grand Opening” - Merlot Marketing

  • Merit: "2007 Placer County Strawberry Festival" - Drisha Leggitt & Company Communications

  • Merit: “Elk Grove Summerfest "Groovin’ in the Grove"
    - PMC Pacific Municipal Consultants

CATEGORY 12 – Overall Communications Program

  • Crystal: “Department of Motor Vehicles “Save Time. Go Online.” Campaign” - Katz and Associates

  • Merit: “eRecycle Consumer Education Campaign” - Ogilvy Public Relations

  • Merit: “Wiley Design Communications Presentation Folder and Promotional Materials” - Wiley Design Communications Inc.

CATEG0RY 13 – Promotional Item

  • Crystal: “REACH Air Medical Services Holiday Card and Calendar” -  Perry Communications Group

  • Merit: “Sacramento Executive Airport Passport Program” - Astone/Crocker/Flanagan

  • Merit: “Perlick 90th Anniversary Gift” - Merlot Marketing

2008 Sponsors